Choose  a product that has been on the market for a few years and describe how  

Choose  a product that has been on the market for a few years and describe how  the product has evolved throughout its lifecycle.  Describe the basic  product in the introductory stage of the lifecycle.  How did that product evolve in its growth phase – were new features added, for example?  When the product reached the maturity phase  of the lifecycle, how did the product continue to evolve – were  additional brand extensions created, for example? Finally, if the  product has reached the decline stage, how would you now describe the product?  This should be a 300 – 500-word discussion even if you create a video! 

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