U need read the Pillsbury case and the PPt carefully and than answer the questio

U need read the Pillsbury case and the PPt carefully and than answer the question that i upload, the PPT contains the concept of the questions. 
and for the POP and POD, you can find in this link:

Points of Parity (PoP) And Points of Difference (PoD)


For the Question 3, here is the concept of “SMART”
•Specific
–Include communication task and target
•Measurable
–Identifies a starting point
–Identifies the desired outcome
–Method for assessment
•Agreed upon
•Realistic
Time-focused 

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