Scanning current events and staying in tune with industry trends are critical to

Scanning current events and staying in tune with industry trends are critical to success. To that
end, you are to submit a current event summaries analyzing the sponsorship strategy or
concept discussed in the article. The summary should be around 300 words using APA style with
reference page.
Format:
b. Introduce topic and credit source
c. Summarize the key sponsorship and/or fundraising strategy in the article (note that not all may be
present – analyze what’s there)
i. Branding
ii. Activation
iii. Ambush
iv. Awareness / Exposure (TV/media benefits)
v. Community outreach
vi. ROI and ROO
vii. Capital campaign (fundraising)
viii. Special event (fundraising and/or sponsorship)
d. Provide your analysis –
i. Do you think this strategy is effective?
ii. How would you capitalize on, add to, or change the strategy to maximize effectiveness?

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